PUBLIC AFFAIRS PORTUGAL
P ublic Affairs means the set of actions needed to communicate with institutional stakeholders. With those public and private organizations that have structured processes and a language of its own.
The messages, the communication channels are formatted to receive information worked in a specific way. That is how “Public Affairs” are built in.
The leaders of public agencies and the institutions that they lead, have a very full agenda, therefore their time is short.
There is a complex network of procedures, employees and advisors that must be deeply understood to gain time and draw attention to “our issue”.