M edia industry follows their own rules and languages.
Nowadays, a strategic communication approach can only be successful when anchored in socially shared values and beliefs, strong and mobilizing ideas and ethical principles shared with our society.
Contemporary communication and proposals vehiculated through it must engage with a specific vision about the world, as a lifestyle, in line with these two conditions:
– a system of values and consensual references (otherwise, they will not be able to standout in the current media landscape);
– the requirements of media discourse.
Media is a social subsystem with its particular consistency, its specific features and its own logic. Journalists act as gatekeepers, controlling access to the media stage. To reach TV news top stories and front pages it is necessary to associate discourse to vital issues that, directly or indirectly, are related with important themes: innovation, internationalization, environment, religion, gender, women’s rights, tolerance, financial crisis, among others.
VF Com supports it’s clients in preparing content with potential to excel in the media landscape, thereby achieving their business, associative and political objectives.
If your business or activity leads you to engage with general or specific publics, your company needs to make itself noticed.