W e bielive that communication is a top management tool.
Our mission as responsible for communication management in an organization is one. Make our customers, their activities, interests and beliefs to be admired by the public, generating about them a positive opinion.
For this to happen it is necessary that management decisions take in consideration a prior interest or need to communicate.
This implies that those who have the task of communication management should follow the process from the very beginning in order to fully understand the strategy and influence it.
This critical success factor is also our mission: to help companies to find out how good management of its communication assets could help them to improve their performance and be more successful